As Content Manager for Bruichladdich Distillery, I strategised, coordinated, planned, and published our content across emails, newsletters, and social media platforms. Coordinating with videographers, photographers, staff, and the marketing team to bring to life the people and place behind our award-winning spirits. My focus is to cultivate human connection through the lens of whisky, agriculture, and the people of Islay.
See more examples of my work below.
Sharing the stories of community, land, and dram with Bruichladdich Distillery.
Newsletter
The Why of Whisky
The global appeal of single malt Scotch comes from something more than what we taste and smell. In this article, The Mash Editor Rachel Glueck explores the why behind whisky’s gravitational pull.
Codpieces, Clamdiggers, and Casks: Wine Trends In Whisky
Following the launch of Port Charlotte SYC:01, our 7th release in our Cask Exploration series, we look back at changing fashions in cask maturation.
Social Media
Curating content, brief writing, coordinating with videographers, photographers, and graphic designers, copywriting, creating UTM links for tracking and analytics, scheduling, and posting.
Tools: Meta Business Suite, Notion, Box.
Interview with photographer, Mathieu Chaze.
Breaking down longer-form pieces into social media content.
Staff Christmas Video for Social Channels & Newsletter
The Mash: The Distillery Newsletter for our innermost circle
Content planning, research, video storyboarding, and writing. Developing relationships with distillery staff, industry collaborators, and our most loyal fan base. Interviews, coordination with external creatives, creation of UTM links for tracking and analysis.
Tools: Notion, Box, Teams, Canva.
